As a beauty publicist and overall product fanatic, I come across brands daily that are interested in getting the word out about their products but are frustrated and confused as to why they can’t seem to emerge from the sea of similar product lines like some of their peers have. Through my experience, I’ve come to the conclusion that there are four essential components that make a beauty care line ready to gain the desired attention by the media and consumers.
Quality products: This goes without saying. Your product is the foundation of your business, so it’s important to invest in quality ingredients. This goes a very long way with customers.
Great packaging: Invest in quality containers and labels. The last thing you want is your logo and ink smearing when your products are used in the shower or by wet hands.
High resolution photos: Hire a professional product photographer to capture images of your products. A professional will know the best angles and backgrounds to use to make your products look more appealing. Also, products should be photographed in a way that can easily translate to the pages of a magazine or blog. Editorial teams will sooner choose to feature anther brand with hi-res photos (though your product may have actually been better) than to spend more money to have it photographed appropriately.
Nice, clean website: Your site doesn’t have to be fancy, but it must be appealing to the eye, easy to navigate, and it must make the purchasing process quick and simple!
Yes, these four components cost money, but remember that the key word is investment. You’re making sacrifices in the short term in order to achieve your long term goals: continued exposure and support, credibility, and increased sales.
If you already have all of these necessary components, yet still struggle to expand your brand awareness, the final step is to hire a publicist with the right connections to top tier beauty editors, influential bloggers, radio show hosts, and more. If you’re ready to take your beauty care line to next level of exposure and sales, contact us at firstname.lastname@example.org